Concept | Packaging design | Art direction | 3D
We are facing major challenges when it comes to sustainability and
consumption. Absolut Vodka produce over 600.000 bottles a day, and the
majority gets shipped all around the globe. A potential risk for their
business would be upcoming legislative changes regarding restrictions in
shipping and packaging materials.
Their packaging is simply the most important vessel for communicating their vision and brand story, and it needs to live up to their ambition and the quality of the liquid it contains. Absolut needs to be prepared, and future-proof the brands survival even without its iconic glass bottle. They need a sustainable packaging solution for the future.
We add an extra dimension to their existing concept One Source. As the
grain of the wheat is used to produce vodka; redundancy will be
mitigated by using the straw of the wheat for the bottle. This way the
whole plant is utilized, resulting in a bottle made out of 100 percent
biodegradable bioplastic. We realized that the keeping of the iconic
silhouette of the current bottle was of crucial value, due to its
prominent part of Absolut’s history and brand recognition. To combine
this task with a sustainable solution in terms of logistics, we made a
flat design. With our design, Absolut could cut their shipping by 50
percent and still manage to distribute the same amount of vodka. The
bottle has a new side facing the consumer – its spine. In stores, at
bars or in your home the bottles will easily be stored and exposed. Brag
with your Absolut collection in a more area-efficient manner.
Concept and design was made by the whole team. 3D artwork was produced by me in Cinema 4D.
We were awarded with a bronze cube in the category Packaging Design / Product Line in the international competition The Young Ones ADC, 2020.